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St.Pauli Lowlife ist ein kleines DIY-Label. Die Shirts, Sweater & Hoodies sind aus fair gehandelter Bio-Baumwolle. Alle Sachen werden in kleiner Stückzahl produziert und sind dementsprechend limitiert. Für die kleine Marke entwickelte ich das Erscheinungsbild; Von der Gestaltung des Logos, der Motive, sowie deren Produktion, bis hin zum Onlineshop, Newsletter Marketing und Social-Media Kampagnen.
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